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MKTG 371 DECISION MAKING Lars Perner, Instructor 1 CONSUMER DECISION MAKING The decision process Effects of involvement Types of decision strategies. - ppt download
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Chapter 3 Consumer decision-making Learning objectives 1Explain why marketing managers should understand consumer behaviour 2Analyse the components of. - ppt download
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A Choice Sets Model of Retail Selection - Susan Spiggle, Murphy A. Sewall, 1987
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JENN on X: "Consideration set:brands acceptable for consideration; to divide acceptable brands from ones that aren't.Universal set:collection of solutions to a need.Awareness set:known brands.Inert set:alternatives where consumers feel indifferent ...
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Chapter 9 Individual Decision Making - ppt video online download
